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The Frankel Ball Realty Blog

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Online Promotion for Realtors

Today’s realtors simply must have an online presence. Being visible online means you are easier to find, that you will be able to grow your database more quickly, that you can build your brand in front of millions, and – of course – that you will likely increase your profits. Gone are the days of newspaper ads, and fewer and fewer home buyers call the number on a sign posted in front of a particular house. They look for homes online and, often, they seek out real estate agents that way as well.

So, what’s the best way to build an online presence? Well, there’s not really ONE best way. It’s essential to spread your online personality across many platforms so that you are visible to the highest possible number of potential clients, including both

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Beautification Tips to Sell Your Home

Spring is here, and summer is just around the corner. And with those seasons of renewal come reasons to spruce up your home, especially if it’s on the market or you’re thinking about putting it on the market.

Maybe you’re accustomed to spring cleaning, fixing up both the inside and outside of your house so that it looks new and clean. Or perhaps you’ve let it slide the last few years, too busy to tend to the demands of home ownership. But now that you want to attract buyers to your home, there are several things you can do that cost little money and time that can make your house stand out in the crowd.

Outside Care 

  • We’ve all heard the term “curb appeal”, which is a factor that is particularly important in selling your home, especially
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The Perfect Home for Your Lifestyle

You’re shopping for your first house. That’s exciting! There’s so much to think about. What style of home will you consider? Where will it be located? How much will you pay? How much will you mortgage?  Is it too big? Too small?

Indeed, one of the most important aspects of home buying is to match the home to fit your lifestyle. This is YOUR home (“you” meaning “you” alone or “you and your family”), and it should absolutely fit not only the number of people who will live in it, but it should also be amenable to how you live.

You’ll undoubtedly get lots of opinions, especially if you’re a single person purchasing a home for the first time. Friends and relatives will want to coach you on “must haves,” and those HGTV hosts will insist that the “open

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Assistants in Real Estate

So, business is booming. That’s great news! That likely means commissions are up and that your wallet is feeling pretty good about what’s happening.

But with increased business comes increased stress and responsibilities. No matter how good it might feel to have those extra dollars, the chances are that arise in business also means the need to spend more time helping clients, allowing you less free time to enjoy leisure activities or to cultivate other aspects of your career.

So maybe it’s time to hire an assistant.

Think about it. With the help of some new hands, you can provide yourself with 3, 4, 5 hours a day of extra time. Consider the fact that hiring an assistant for even 10-15 hours a week is like adding those hours to your week. All

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Home Not Selling

You’ve heard it’s a seller’s market, but your beloved house is still sitting there waiting for the perfect buyer. How could that be? Now you’re getting antsy because you need to make that move and you have that ideal home waiting for you on the other end.

Maybe your Realtor isn’t doing everything they can to sell your property, you think. Is there enough advertising? How about another open house? Maybe more social media exposure. There’s got to be a reason why no one has fallen in love with your house yet.

If you took time to interview Realtors and choose the one that met your expectations, chances are that the inability to sell your house isn’t totally his or her fault. While there may be some things the agent can tweak to get the job done, the

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Buying a Vacation Home

Most Americans love going on vacation. As a matter of fact, some of us start planning the next one as soon as the previous one is complete. And these days, with the internet, it’s easy!   

Many travelers enjoy going to a different destination every time they plan a trip, but many of us have favorite destinations that have become like our second home.  

Perhaps that’s you and maybe you’re tired of trying to find that ideal rental in your favorite spot (or spots) and have begun to think seriously about buying a second home in that locale, especially if you tend to visit for several months at a time. A purchase such as that is a big step and not a decision to be taken lightly. There’s lots to think about before you make that decision to buy.  

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Social Media for Realtors

Facebook. Twitter. Instagram. Snapchat.  

They’re all part of the fabric of today’s ultra-social lifestyle and they can be a wonderful way to connect with others.  

For folks in business or in the public eye, they can be wonderful too…or they can become a huge problem. Just ask Donald Trump!  

If you are a professional – especially a young professional – it’s likely that you have learned to incorporate social media into your business. Realtors, in particular, have made wonderful use of social media to advertise homes and to promote themselves to others who have similar social media habits. For those agents who use these platforms properly, things like Facebook can be a real boon to their business.  

But, sadly, social media can also cause

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Homeowners Insurance and Hurricanes

It’s been a challenging summer. Hurricanes, earthquakes, forest fires, mudslides. Almost all portions of America have been affected by a natural disaster at some point this year.

Any natural disaster is a scary thing for homeowners, who worry about losing one of the largest investments of their lifetime. Of course, your safety is paramount, items can be replaced but lives cannot.

While all of that is certainly true, replacing those things isn’t as easy as it may sound when it comes to insurance coverage and natural disasters. In this case, what you don’t know about your insurance policy may certainly hurt you or, at the least, leave you disappointed.

Coverage with a Standard Policy

number 1 

Most people in the U.S., unless they’ve made other

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Career in Real Estate

The kids are out of the house and you’re looking for a “part-time” job. Or perhaps you’re simply seeking a career change. Or maybe you just love houses and architecture, and you want to “share your love” with the general public.

Those are all lines frequently repeated by those who’ve decided it’s time for them to “dabble” in real estate. These enthusiastic individuals are ready to sign up for their licensing courses, choose an office, and take the real estate profession by storm. No doubt, before long, they’ll be the top-selling agent in their office. First, they might want to read some of the top selling books for Realtors.

Well, sometimes things work out as planned, but more often than not, budding agents truly don’t understand the

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Buying Residential Land

Perhaps you’ve been shopping for your first home and just can’t find what you want. Because of that, maybe you’re considering buying a lot and building a home to your specifications, including all the beautiful things you’ve been hoping for in a new home of your own.

That's an excellent idea, and many buyers find that it’s the way to go. However, there are a lot of pitfalls and plenty of rules, regulations and red tape that you’ll need to be aware of before you buy. So, we’ve compiled a list of considerations for you before you head out in search of that perfect piece of land.

  • Zoning and restrictions – The last thing you’d want to do are buy what appears to be a good residential lot and then find out that the zoning in the area allows
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