If you’ve got a career in real estate, you’ve got a website. At least you should! Indeed, it is the rare business these days that is successful without a website.
But many realtors and other business owners (and, remember, you ARE a business owner) don’t spend the time it takes to keep their website fun and interesting. True, most realtors do spend time building their initial site, but then it seems to fall by the proverbial wayside, with realtors only logging on when they want to add a picture and description of a new listing.
But what the other kinds of things you can do to refresh your site? What should you post? And will those items/ideas bring you more traffic?
‘Tis the season, the saying goes. A season for fun and merriment. Family and friends. Gift-giving and receiving. Decorating, food, and a tasty little libation.
The holidays are a joyous time for most people and a great time to reconnect with loved ones. But some things might be best left until after the holidays – like selling your house, right? Well, maybe. Or maybe not.
Every year, there are plenty of houses on the market during the December holiday season. Some sellers do quite well at that time of year while others throw up their hands and think, “Why am I doing this?”
Well, there are always pros and cons to every situation, so here’s our take on whether or not you should try to sell your house during such a busy season.
Most of us rent our living spaces at one time or another. Whether it’s a room in someone else’s house, an apartment, or even a single-family home, renting is very often the best option for Americans just starting out…and sometimes for those who’ve been there and done the buying thing and are ready to scale down. (More on that in another blog!)
Anyway, suppose you’re now feeling quite settled and are tired of paying rent and watching your monthly payment disappear with clearly no financial advantage to you. You want to start building equity and want to select a place that you can make “your own”. So, in your mind, it’s time to buy. After all, if you can afford rent, you can afford a mortgage payment that’s equal to it, right?
Getting started in real estate can be fun and exciting…but it’s not always easy. Especially in areas where realtors seem to be a proverbial dime-a-dozen, new agents can have a hard time standing out in the crowd. It takes a lot of work, in the beginning, to get one’s name out there front and center AND plenty of consistent work to keep it there.
Marketing and Branding
Marketing and branding. Those are certainly two “buzz” words of the 21st century. We hear them all the time, associated with products and services of all sorts.
Anyone in the real estate business should do their best to establish a “brand”, which is defined as a name, term, design, symbol, or any other feature that identifies one seller’s goods or services as distinct from
